Creating a Brand Identity

CD case cover design
used for external artwork supply

Positive version on white or
very light coloured background

100% Spot Cols:

Pantone Grey 430

Pantone Grey 421

Reversed-out version
on coloured background

Solid White

60% White

                  The starting point is the company logo above.
                  The additional illustration elements
                  were used to add a touch of interest and fun.

The same illustration was used to provide a colourful header for the web site home page, and for the double-sided business card, folded as shown.

Colour palette for business card is also used for the web site, keeping visual continuity throught the brand usage.

Alternative header illustration was used for added visual interest within the web site; this example shows how it was also used for business advertising.