Retail Packaging
Tweaked version...
The green boxed legal panels have been enlarged overall by 5 - 10%. This improves the clarity of the small and reversed out text.
Bar code inserted at 100% where space allows.
The Soil Association logo and weight declaration have been 'opened up'.
The tint values have been reduced to allow for dot gain on press.
All white-out text has been maximised within allowable space for clarity.
Script statement enlarged for legibility.
The background vignetting scan was adjusted at the curve to white point.
As supplied
Artwork released by the retailer, while adequately competent, is over-complicated in its build. For customer proofing, less problematic reproduction and subsequent easier print, it requires some sympathetic attention.
The customer required a change to the original product title, with the insertion of the word 'organic', and a change to the bar code number. SixSix Design made these changes, together with some other subtle modifications as indicated below.
Artwork proof preparation...
SixSix Design respects the integrity of the artwork supplied at all times; any tweaks are made purely to improve the printability of the material by imperceptible modifications. This not only saves press set-up and running time, but also negates possible future print quality issues.